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Acti-Vit functional drinks

Actiph has launched a vitamin-packed functional drinks brand called Acti-Vit.

The new flavoured sparkling water drinks had “one of the highest vitamin concentrations on the market”, said Actiph.

They contained 100% of the RDA of vitamins B5, B6, B9, B12, C, D and zinc and 15% of the RDA of magnesium, it added.

They are packaged in aluminium cans and have rolled out in a trio of flavours: Tropical Boost, Blackcurrant, Apple & Raspberry and Lemon, Lime & Orange (rsp: £1.29-£4.49/330ml-4x330ml).

Its multipack format launched at Ocado last month and the brand was in “advanced discussions” with a number of other major retailers, it said.

The drinks would appeal to health-conscious consumers who were moving away from sweetened drinks and juices, it added.

Actiph founder and director Jamie Douglas-Hamilton said they were “a delicious and convenient way to boost vitamin intake and support consumers’ health goals”.

He told The Grocer consumer research had revealed during lockdown “there was a real demand for drinks with added benefits, especially vitamins”.

“Consumers are changing their eating and drinking habits and are trying to move away from high-sugar drinks”, he added.

It comes after Actiph saw its revenues double and exports soar by 300% during the coronavirus crisis.

The alkaline ionised bottled water startup reported revenues up 1,000% on Amazon, 800% on Ocado and 300% in smaller online retailers as consumers sought to boost their health in the midst of the pandemic.

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