Belazu, the Mediterranean and Middle Eastern ingredient supplier, has ventured into the premium snacking category for the first time with three new nut mixes.
Luxury Truffle & Pecorino Nut Mix, Rose Harissa Nut Mix and Smoked Chilli Nut Mix have debuted in Waitrose.
The move follows research by the brand which identified a “gap in the market for premium and indulgent nuts that are full of flavour”.
The range comprises: Luxury Truffle & Pecorino, combining white truffle and pecorino Romano cheese with cashews, pecans and macadamias (rsp: £4.95/130g); Rose Harissa, featuring whole cashews, almonds and peanuts spiced with cumin and chilli (rsp: £3.85/135g); and Smoked Chilli, a premium selection of whole cashews, almonds and corn roasted with ground and whole flakes of smoked paprika, cayenne and bird’s eye chillies (rsp: £3.85/120g).
“It’s brilliant to be able to share these mixes with shoppers,” said Peter Oden, Belazu commercial director.
“Having had great success with our nuts in foodservice, we’ve introduced our new indulgent nuts that give people a luxury experience with whole nuts and a restaurant-quality flavour.
“The pullback seal keeps them fresher for longer and, once they are finished, the illustrated tins can be repurposed too.”