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Princes has hired Coca-Cola European Partners heavyweight Simon Harrison as its chief commercial officer.

Harrison, currently CCEP’s VP for commercial development and a 20-year veteran of the company, will join Princes from June. He will be responsible for its entire sales, buying and marketing operations.

“With his in-depth knowledge of the food and drink industry and valuable expertise, Simon will play an important role as we continue to transform our business and help us realise our strategic ambitions and growth plans, as we continue to adapt to the evolving marketplace,” said Princes MD Cameron Mackintosh.

Harrison said he was “very pleased to be joining Princes at such an exciting time for the business. With its diverse portfolio of branded and own-label products, expanding global network and solid brand reputation, Princes is in a strong position, with a clear strategy in place for the future.”

Harrison will be replaced at CCEP by Martin Atlock, CCEP’s customer and revenue growth management director. Atlock, another industry veteran, also previously worked for Reckitt Benckiser.

Atlock had “delivered exceptional results in the central commercial team over the past eight years with his role having expanded to include international customers, including discounters and international buying groups,” said CCEP VP & GM Stephen Moorhouse. Harrison had made significant “contributions to the business”, he added.

The move comes on the back of a solid year for both businesses: as our Britain’s Biggest Brands 2021 report reveals, both saw their brands make massive gains in 2020.

CCEP’s eponymous pop, for instance, grew by almost a third (28.2%) to £193.9m, while Princes’ namesake brand grew 10.9% to £153.4m [Nielsen 52 w/e 26 December 2020].

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