Plant-based ice cream brand Cecily’s has unveiled a range of frozen ice cream bites designed for snacking.
Called Cecily’s Lovely Little Bites, the range has debuted with one SKU – Vanilla & Dark Choc – which are made with coconut milk and contain 84 calories per bite.
It marks the brand’s first move outside of traditional ice cream tubs. Its founder Cecily Mills said the brand wanted to turn the freezer into more of a focus for at-home snacking.
“We were talking about NPD during lockdown and we all agreed there was nothing for us in the freezer to go and snack on, and the only things that sometimes blurred the lines were dairy options. There were certainly no plant-based snacking brands in the freezer.”
The bites were a “super easy way to eat ice cream” and allowed shoppers greater control over portion size, she added. “You know how many calories are in them and you can give them to kids. And you don’t have to mess around: you can just whack them on the table after dinner.”
The treats themselves were “creamy and moreish”, she added. “This is a very proud moment for me and the team – it’s very hard to manufacture this type of [NPD].”
The brand – which was previously called Coconuts Organic – had already begun work on a selection of new SKUs and flavours to come over the next year, she said.
They will hit M&S on Friday (rsp: £4.50).