Central England Co-op recorded a 9.2% like-for-like growth in food sales over the festive period.
New Year’s Eve saw the biggest jump with an 11% sales hike, followed by Christmas Eve at 4.7% and New Year’s Day at 3.7%.
The retailer said it enjoyed strong sales across its Irresistible premium own-label range, pink prosecco and its turkey meal deal.
Central England also highlighted a number of key community activities it focused on during the period, which included:
“Our focus this festive season was to provide our members, customers and communities with access to food, essentials and vital services in a safe and secure environment,” said Central England Co-op CEO Debbie Robinson.
“The society’s strong performance during this time reflects the incredible efforts of all our teams across our food businesses, our funeral businesses and our support teams.
“Thank you to all of our colleagues for their outstanding contribution to the society throughout the whole of 2020, and to our members and customers for their continued support and loyalty.”