Dettol has partnered with sanitation company CleanedUp in a £1m bid to help small businesses “stay clean” when they reopen.
The tie-up will see the brand offer hygiene products such as sanitiser, wipes and dispensers to small businesses that sign up, as well as “Dettol-branded marketing materials such as floor and door stickers to help give their customers confidence on the measures they are taking to stay hygienically clean, while helping reduce the spread of bacteria and coronavirus”.
The initiative “marks up to £1m investment from Dettol over the next two years providing small and medium-sized businesses access to free hand sanitiser and wipes dispensers and disinfectant products”, said Dettol owner Reckitt Benckiser Business Solutions commercial director Jonathan Weiss.
CleanedUp’s sanitation stations can already be found across the Transport for London network and in major travel and hospitality businesses.
“Our knowledge of hygiene solutions, together with the chosen Dettol products that have been tested and proven effective to kill 99.9% of bacteria and coronavirus (SARS CoV-2 virus), are the perfect partnership to help with hygiene measures as businesses look forward to getting back up and running,” added CleanedUp CEO Hugo Tilmouth.
It’s the latest in a series of moves from Dettol in response to the coronavirus pandemic, such as donating 161,000 care packages to NHS workers in 2020 and partnering with Asda to introduce sanitisation stations in 694 stores.
Just this week it teamed up with the Football Association to launch a campaign to reinforce best hygiene practices for supporters and clubs.
Sales of Dettol have skyrocketed during the pandemic. The brand added £38.4m to its value in 2020, growing 56.7% to £106m [Nielsen 52 w/e 5 September 2020].