The Crown in Gayton is a great Village pub with huge potential to create a great food offer and drive income from the three beautifully presented letting rooms. The site currently trades at a 60/40 split in favour of food and is set up as a destination business, whilst still attracting local residents to drink and socialise. Tourists visiting Sandringham and the beautiful North Norfolk coast can also be attracted by the food and letting rooms. Creating a premium food and drink offer should be central to your business plan as this is the key to attracting those from all target demographics to the pub. The new operator will need to use their local knowledge and use digital technology such as social media to drive footfall and attract both new and existing customers.