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Onken super kefir

Emmi has expanded its Onken big pot lineup with the launch of a new range of Super Kefir yoghurt pots.

Launching into Tesco and Co-op stores nationally on 5 July, the kefir pots will be available in Strawberry & Pomegranate and Lemon & Ginger flavoured variants which contained 14 “unique” live culture varieties, the supplier said.

The NPD (rsp: £1.50/350g pot) “boosted the immune system”, Emmi claimed, thanks to its use of vitamins B6 and B12. It will later be rolled out in Asda and Ocado in August, with the launch supported by a through the line marketing campaign across summer and autumn, featuring a new TV and editorial advert.

Onken would further promote the launch online through a host of influencer and brand partnerships, Emmi said.

“We know there’s been a huge shift in health trends over the past year, with more and more people taking a greater interest in improving their immunity as a result of the pandemic,” said Emmi UK head of marketing Laura Graham.

“We wanted to champion centuries-old super fruits in our bold new flavour pairings, and show that functional yoghurts are not just terrific for your body – they’re tasty too. These new 350g pots are perfect for those looking to show their immune system some TLC.”

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