Holland & Barrett has opened a new flagship store in Coventry city centre that features a “sustainability-forward” design.
The health and wellness retailer’s new 2,000 sq ft branch has been refitted using 100% recyclable materials, including the metalwork, wood, plastics, fibreboard and flooring materials. The lighting has also been revamped to reduce electricity consumption and cut carbon emissions.
On top if its core range, the store features 178 new lines across beauty, 84 in sports nutrition, and 130 in supplements, vitamins and minerals.
The new beauty zone offers a variety of vegan, zero-waste and cruelty-free beauty items.
In addition, all H&B staff members hold the equivalent to an A level in nutrition and have undertaken further training during the pandemic, allowing them to provide customers with advice on their health and wellness products.
“As a team we are incredibly proud of the new store, it offers our customers a wider range of supplements, clean and conscious beauty and sports nutrition,” said store manager Nicola Owen. “We have a team of trained experts who will be on hand to advise our customers on their needs and to recommend products that will be right for them.”
She added that she was “thrilled” to be opening a store in the heart of the city centre and was looking forward to “welcoming visitors from all over the country”.
Customers can expect a host of safety measures in place at the branch, such as shielding screens at the checkout, social distancing features and antibacterial gel.
Holland & Barrett’s expansion strategy isn’t purely UK-focused though – the company recently crossed borders with its partnership with Alibaba-owned Tmall, one of China’s biggest online retail platforms.
H&B marked its entry into the Chinese market by launching over 40 products on the popular e-commerce site.