Morrisons is giving away 25 million sunflower seeds to customers this week as Brits experience the green shoots of recovery from lockdown.
The seeds will be offered to customers in packs of 10 by checkout staff after they have finished their shopping but will also be included within Morrisons online shopping orders for those still not shopping in-store.
Morrisons said its network of Community Champions would also be working with schools, care homes and community groups to distribute the packs and plant the seeds in their local areas.
Morrisons has also launched a ‘Little Sunshine’ award, to recognise people who have helped their local communities throughout the pandemic. Its stores will deliver certificates and gifts to hundreds of children nationwide.
“This has been a very difficult year for our country and this winter has seemed especially dark and tough,” said Morrisons CEO David Potts, who said the seeds were a “message of hope”.
“As spring arrives, and with Covid seemingly in retreat, we want to help celebrate the growing sense of national optimism by planting these sunflowers across the UK, representing the brighter and lighter times of hope ahead,” he added.