Morrisons is asking customers to help support struggling families by buying back-to-school essentials and donating them.
The supermarket has launched ‘back-to-school pick up packs’ containing essential school stationery such as pens, pencils, rubbers and rulers.
Customers can pick them up on their way into the store, pay for them at the till and then leave them in a dedicated donation station. Morrisons store community champions will then collect and distribute the packs to local schools and community groups.
The packs cost up to £5, varying depending on the products inside, according to Morrisons.
The supermarket said a similar ‘food pack’ initiative had seen over £1m worth donated to food banks this year.
“Going back to school can be both a nervous and exciting time for families,” said Morrisons customer & community director Rebecca Singleton.
“We hope these packs go some way to helping local children and their families who may struggle with the costs of going back to school – and take one thing off the to do list.”