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Morrisons is launching an advertising campaign to promote a new ‘Make Good Things Happen’ brand platform.

The first ad will air tonight in the ad break before the England versus Scotland football match, which is anticipated to be one of the most watched programmes of all time in the UK.

The supermarket said it hoped to inspire the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children.

The ad will focus on the fresh food credentials of the retailer, stressing how it sources fresh produce and buys whole crops directly from British farmers as well as the close relationship it has with the fishing industry.

“During the pandemic, food has become even more important – it has become a way to make good things happen in the hardest of times,” said Morrisons marketing communications director Alex Rogerson.

“Our new brand platform aims to help support the nation’s journey to improve the way it produces, purchases, cooks and eats food to help ‘Make Good Things Happen’ for the next generation.”

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