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Native Snacks has rebranded and scored a swathe of new listings. 

The popped lotus seeds startup has rolled out a new look across its range ahead of launching into Sainsbury’s and Holland & Barrett over the coming weeks.

The new look “creates a consistent brand across all consumer touchpoints in an increasingly competitive market”, said Native Snacks, thanks to its brighter colours and “bolder” design.

Its Sea Salt & Vinegar and Sweet Chilli Popped Lotus Seeds SKUs roll into Sainsbury’s next week. Those two flavours, along with its its Sea Salt & Pepper line, will launch into Holland & Barrett imminently.

The new listings, along with a launch into Ocado this past December, accounted for a 1,500% increase in distribution, said the brand.

New commercial director

Native Snacks has also hired a new commerical director on a “consultancy basis”.

Simon Knight, who previously worked at Burts Snacks as sales & marketing director, would “provide strategic guidance and to help drive sales and increase distribution”, said the brand.

These moves combined would enable Native Snacks ”to rival mainstream players in the snack category”, said co-founder Charlie Bowker. 

“Our retail partnerships with Sainsbury’s, Ocado and Holland & Barrett, will enable more shoppers than ever before to access our innovative products, whilst our repositioning creates a consistent brand across all consumer touchpoints in an increasingly competitive market.”

It comes a year after Native Snacks inked a major deal with Burts Snacks to manufacture its products – allowing it to significantly boost production to meet the new listings, said Bowker.

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