Vegan brand Oggs is moving into snack bars.
The brand, whose range already includes cakes and a vegan egg substitute aquafaba, has unveiled a quartet of vegan Brownie, Flapjack, Millionaire and Tiffin bars.
They are made with the brand’s aquafaba instead of dairy, which it claims produces 75% less CO2 than eggs.
Oggs said it was focusing on “wide appeal and satisfying a growing demand for plant-based convenience snacks” with the NPD, which will hit WH Smith travel stores from September (rsp: £1.65/60g).
It was “the Oggs mission to make sustainable, plant-based products that taste just as good if not better than their egg-based equivalents and to make them accessible for all”, said the brand’s founder Hannah Carter.
The launch comes as a growing number of brands are making strides in replacing eggs across a wider variety of products and fmcg categories.
Vegan liquid egg substitute brand Crackd, for instance, last month teamed up with Squeaky Bean to launch a vegan scotch egg into Tesco.
Higgidy, meanwhile, launched a range of vegan quiches last year that use a combination of oat and coconut milks in place of eggs.