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poundland shopper frozen aisle

Poundland is rolling out its chilled and frozen ranges to nearly 40 more stores in July and August.

The offer is in 170 stores so far. The latest rollout will take it to 37 more branches and puts it on target to have reached 250 by this autumn, according to the variety discounter.

Some larger stores are also getting new trolleys and conveyor belt checkouts in an effort to encourage bigger basket spend, a key aim of Poundland’s transformation strategy.

Poundland first launched frozen & chilled ‘shops in shops’ as a pilot in a handful of stores in 2019. It was able to dramatically step up its plans for a rollout thanks to the acquisition of frozen food retailer Fultons Foods last October.

Read more: What does the Fultons deal mean for Poundland?

“Customers tell us they love the ranges, the famous brands, and say the prices are amazing,” said Poundland retail and transformation director Austin Cooke. “That’s why we’re pushing hard to keep going as quickly as we can so we can bring even more choice and value where our customers want it most.”

Poundland is aiming to have the range in 500 stores within two years, in a £25m investment in chilled & frozen following the Fultons buyout.

These are the stores getting it in July and August:

Week commencing 5 July

Stamford Markham (new store)

Week commencing 12 July

Beeston, Notts

Catterick RP, North Yorks

Nottingham Chilwell RP

Ravensthorpe RP, Northants

Byker RP, Newcastle

Week commencing 19 July

Newcastle-u-Lyme High St

Derby, London Rd

Crystal Peaks SC, Sheffield

Preston, Deepdale RP, Lancs

Washington, The Galleries

Week commencing 26 July

Bromsgrove High St

Skelmersdale The Concourse

Sheffield, The Moor

Swadlincote RP

Mansfield Four Seasons SC

Week commencing 2 August

Sutton Coldfield, The Parade

Oswestry, Cross Street

Gainsborough Marshalls Yard RP

Sheffield Kilner Way RP

Clay Cross RP

Halifax, 17 Market Street

Week commencing 9 August

Solihull Mell Square

Flint RP

Durham Riverwalk SC

Walsall St Matthews

Sheffield Castle Square

Halesowen Cornbow SC

Week commencing 16 August

Redditch Kingfisher Walk

Colne, Boundary RP

Harrogate, Victoria SC

Armley, Town St

Stockton-on-Tees, High St

Week commencing 23 August

Sheldon, Coventry Rd, Birmingham

Darlington North Road

Birmingham Fort RP

Week commencing 30 August

Ilkeston Waterside

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