Online wholesaler and retailer Vegan Store has recorded double-digit growth in traffic since it was acquired by AF Blakemore in August last year.
The takeover saw the development of the vegan specialist’s own-brand range, Golden Crunch, and a rebrand in December that delivered a two-fold increase in sales.
Blakemore has been working with Vegan Store founder Lisa Ruskin to drive product development, including the launch of the Golden Crunch Easter Egg.
Other vegan alternatives such as its own-brand chocolate bar have seen sales soar 270% over the past six months.
“The Vegan Store has been a great addition to the Blakemore group’s portfolio of brands,” said Blakemore Wholesale Distribution MD James Russell.
“The change in consumer behaviour has had a positive effect on sales during the pandemic, with double-digit increases in traffic, page views and time on site.
“Our target market consumers have started to shop in a different way – with fewer going out to stores, consumers were thinking and acting differently and looked online to the Vegan Store.”
Russell added that a cluster of Blakemore Retail Spar stores feature a “vegan sidebar” and have created a drop shipment scheme, allowing retailers to act as drop shipment suppliers.
This means the retailer purchases the item directly from Vegan Store, which is then shipped directly to the customer.
“With an increase in promotions and range on both B2B and retail, sales have more than doubled this calendar year. We have been able enhance our ranges with innovative and relevant products.”
Vegan Store stocks vegan food, drink, healthcare and beauty products from serveral countries around the world, including the UK, Australia, America and the Far East.