Rapper Kano has teamed up with The Duppy Share to launch its first “100% Jamaican” rum.
Called Duppy White, the 40% abv white rum has rolled into Tesco stores nationwide (rsp: £19.75/700ml).
The grime artist drew from “sensory memories” of a visit to his family’s home in Brown’s Town, Jamaica to co-create the spirit, said The Duppy Share.
The result was an “unparalleled quality” drink, which could be consumed neat or as a shot, it added.
Its label was inspired by a 7-inch vinyl and depicted “scenes integral to Kano’s life”.
The Duppy Share founder George Frost said making a new rum was “all about creating a great-tasting liquid and standing out from the crowd”.
“Working with Kano felt like a natural and authentic fit for The Duppy Share and his genuine enthusiasm for the brand made it really exciting to create something from scratch together,” Frost added.
Each kit contained a bottle of its Caribbean rum, two Fever-Tree ginger beers and a pair of branded tin cups (rsp: £20).
All proceeds from their sales went to Hospitality Action.