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After weeks scrutnising hundreds of entries across 33 categories, our expert judges have picked the final shortlist for The Grocer Gold Awards 2021

The awards, which celebrate and recognise the very best standards in grocery retail, will shine a light on the extraordinary achievements of companies and individuals since the outbreak of the coronavirus last January. 

“This year’s Gold Awards shortlist is brimming with brilliance,” said Adam Leyland, editor-in-chief of The Grocer. ”Against a background of the pandemic, the shortlist captures the grocery sector’s heroic efforts to feed the nation, its adaptability and creativity, its massively hard work, dedication and sense of duty; and some truly incredible performances individually but above all collectively, at team, brand and company level.”

With seven new categories, 2021 will be the biggest Grocer Golds event ever. The enhanced lineup will see more emphasis given to products and suppliers, with new awards for alcoholic drinks brands, household goods, personal care and petfood.

Having been held virtually in 2020, the awards ceremony will this year return to the Guildhall in London on 5 October, where the winners will be revealed. To book tickets click here

Alcoholic Drinks Brand of the Year

Caleño Drinks

Carling – Molson Coors


Henry Westons – Westons Cider

I heart Wines

Soft Drinks Brand of the Year

Horlicks – Aimia Foods

Moju Drinks

Monster – Coca-Cola Europacific Partners

Robinsons – Britvic

Vita Coco

Food Brand of the Year

Charlie Bigham’s

Doritos Stax – PepsiCo

Itsu [grocery]

Little Moons

Rustlers – Kepak

St Pierre – St Pierre Group


Whitby Seafoods

Household & Personal Care Brand of the Year

Acnecide – Galderma

Daylesford Organic

Fabulosa – My Fabulosa

Lifebuoy – Unilever

SME Brand of the Year

Biotiful Dairy

Little Moons

Made for Drink

Mash Direct

Re: Nourish

Petfood Brand of the Year

Butcher’s Nourishing Food for Dogs – Butcher’s Pet Care


Harringtons – Inspired Pet Nutrition

Lily’s Kitchen

Own-Label Range of the Year

County Bridge – AF Blakemore

Extra Special – Asda

Gro – Co-op

Lacura – Aldi

Entrepreneur of the Year

Natasha Bowes – Biotiful Dairy

Mark Livings – Lyre’s

John Pallagi – Farmison & Co

Sean Ramsden – Ramsden International

James Sharpe – My Fabulosa

Factory Manager of the Year

Rob James, Princes

Brian Jones, Pladis UK&I

Paul Jones, Arla Foods

Leanne Taylor, Eat Natural

Paddy Townsend, Westaway Sausages

Ben Wingfield, Cranswick Country Foods

Store Manager of the Year

Kerry Ashdown, Morrisons Sidcup

Gill Klinkert, Waitrose Abergavenny

Vik Sidhu, Tesco Aldershot

Ben Taw, Sainsbury’s Farlington, Portsmouth

Dan Wharrier, Asda Killingbeck Drive, Leeds

Business Initiative of the Year

Bestway Wholesale – The Bestway Good Food Wholesale Initiative

Buyers Discovery Club – The Buyers Discovery Club

Central England Co-operative – Anti-violence campaign

Company Shop Group – The Luminary Programme

Co-op – Fighting Food Poverty During a Pandemic 2020

Consumer Initiative of the Year

Aldi – The Hunger Monster

Central England Co-op – Boley Park new flagship store

Co-op – Co-op evolution

Lidl – Lidl Plus

The Midcounties Co-operative – Home delivery service

E-commerce Initiative of the Year

Asda – Your Regulars

iForce Group – PepsiCo Direct to Consumer, iForce – One Step Ahead

Kraft Heinz – Heinz To Home

Piccolo Foods – Piccolo’s Just-For-You personalised subscription service

Sainsbury’s – Priority access to home delivery slots

Wensleydale Creamery – The Wensleydale Creamery Online Deli

Supply Chain Initiative of the Year

iForce Group – PepsiCo Direct to Consumer, iForce – One Step Ahead

One Stop & Relex

Pilgrim’s UK – Co-op & Pilgrim’s UK Future of Food initiative

Simply Supply Chain – Drop & Drive Claims Workgroup

Sustainability Initiative of the Year

Alara – Grow Back Greener

Asda Stores – Asda Middleton; Reduce:Reuse:Recycle

Co-op – Project Closed Loop II

Cranswick – Second Nature

Piccolo Foods – Yellow & Go Fully Recyclable Pouch

Pilgrim’s UK – Pilgrim’s UK 2030 – Driving sustainability from farm to fork

Technology Initiative of the Year – e-commerce platform

Ocucon – OCCUPi

Nectar360 and CitrusAd – Delivering next generation e-commerce retail media for

Threefold – Plan-Apps

Time Wholesale Services – Voice of the Customer

Waste Not Want Not Award

Company Shop – The Luminary Programme

Daylesford Organic – Reducing our impact

Lidl – Drastically Driving Down Our Food Waste – Too Good to Waste

Morrisons & The Bread and Butter Thing Partnership

The Park – Project Wineview – Wine Wastage Reduction

Waitrose – Give a Little Love campaign

Employer of the Year





Exporter of the Year

Kabuto Noodles

Ramsden International


Startup of the Year

Hun Wine


Moo to You


Plant Power

Online Supermarket of the Year


Iceland Foods





Specialist Online Retailer of the Year


Farmison & Co



Mindful Chef

Independent Retail Chain of the Year



LA Foods

Symbol/Franchise Retailer of the Year


Nisa Retail

One Stop



National Wholesaler of the Year

Bestway Wholesale




JJ Foodservice

Specialist Wholesaler of Year

Millennium Cash & Carry


Time Wholesale Services


Regional Wholesaler of the Year


United Wholesale Scotland

The Grocer of the Year






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