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UCC Coffee is bringing top Japanese coffee brand Ueshima Coffee Company to the UK.

The brand, which is from Kobe, is billed as offering a range of “unique, sustainable and premium coffees” representing “an authentic taste of Japan”.

Ueshima’s debut trio – Tokyo Roast, House Blend and Fuji Mountain – includes beans, roast and ground coffee, and Nespresso-compatible aluminium capsules (rsp: £3.50-£4.25).

The blends were developed “using original recipes and modern roasting profiles to suit European tastes”, said the brand.

The entire range is Rainforest Alliance certified and uses 100% recyclable packaging suitable for local waste streams and TerraCycle.

The packs feature artwork by Japanese calligraphy artist Kashuu.

UCC Coffee Europe CEO Paul Molyneux called the launch a “key move” for UCC.

“This is a single-minded launch that taps into the biggest growth opportunities in the market.”

Further NPD will join the range in spring 2021, as well as a phased launch into other European markets later in the year.

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