Unitas Wholesale will run a week-long series of social media seminars for its members as the next instalment of its Digital Excellence Academy.
‘Get Social’ will kick off with an introductory webinar on 5 May followed by the five-day campaign, which will begin on 10 May.
The workshops will include tutorials on driving sales through Facebook, Twitter, Instagram and LinkedIn, the psychology of social media content, advertising, protecting your accounts, and new social networks.
In addition, Unitas members will receive a daily ‘Get Social’ email containing a video with supporting information each morning of the course.
Unitas has partnered with marketing agancy Digital Blonde for this module.
“Over the last year more and more people have turned to digital platforms to grow their businesses and interact with customers,” said Digital Blonde owner Karen Fewell. “Whilst this offers increased potential for wholesalers, it also means those using social media must do so more effectively as there is so much activity on the channels. To ensure your content is seen and acted upon, I’ll be sharing some effective hints and tips that wholesalers can quickly implement into their marketing strategy.”
Get Social follows the launch of the Digital Excellence Academy in partnership with Lumina Intelligence, which saw 80 delegates take park in a live webinar dedicated to best practice for B2B transactional platforms, along with many members taking up the offer of a digital health check on their own platforms after the event.