Spanish food wholesaler Mevalco sees record sales post-pandemic
8 September 2021
Waitrose makes biggest-ever vegan and vegetarian own-label launch
8 September 2021

BOSH! Press Release

Vegan brand Bosh is launching a range of chilled ready meals into Morrisons.

Six dishes, including the likes of Crackin’ Jalfrezi Curry and Mighty Mac ‘n’ Greens, will roll into stores this month (rsp: £4/400g).

Its founders, Henry Firth and Ian Theasby, collaborated with ready meals supplier Oscar Mayer on the range.

The “zero-prep” meals would make it “easier than ever to eat greener”, said Bosh.

Shoppers were “increasingly turning to vegan options in their everyday shopping, and demand for good, delicious plant-based options is on the rise”, said Oscar Mayer head of brands Donna Worsley.

A “post-pandemic public interest in wellness and a collective environmental awakening” meant consumers were adopting “more mindful behaviours”, she added.

Bosh isn’t the only brand hoping to win ready meal shoppers over with plant-based options.

Pot Noodle, for instance, added a trio of new vegan flavours via its “Asian-inspired” Fusions range.

Princes, too, unveiled a quarter of canned plant-based ready meals in August. 

The number of plant-based ready meals on the market has grown significantly over past years, rising 92% to 267 SKUs according to a March 2021 survey by the Eating Better coalition of 2,743 ready meals sold across the UK’s top 10 supermarkets.

Price points for plant-based ready meals now routinely came in below those of their meat equivalents, according to the report.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Add Your Restaurant / Takeaway