Annabel Karmel has teamed up with Young’s Seafood to launch a duo of fish-based, frozen children’s meals.
The duo – Fish & Chip Shapes and Cheesy Fish Pie – were created “to up children’s intake of omega-3” and would count towards their 5 a day, said the brand.
They are made with cod, pollock and Atlantic salmon, and will roll into the mults from 2 September (rsp: £1.75/200g).
The range would help children “explore the deliciousness and nutrient benefits of fish, while also offering parents convenience and peace of mind when it comes to quality”, said Karmel.
She added she was “on a mission to encourage little ones to widen their net and consume a greater amount and variety of fish to boost their omega-3 intake” and was “thrilled to be working with Young’s”, which had “long been committed to responsibly sourced fish”.
Packs will be adorned with diver and pirate characters designed to “feed imaginations”.
They would “become hero lines within the brand’s marketing activities, tapping into Annabel’s 1.5 million weekly digital reach”, added the brand.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |