Canned wine brand Nice is moving into bag-in-box.
The London-based startup has launched three variants – Sauvignon Blanc (11.5% abv), Pale Rosé (12%) and Malbec (13.5%) – into 2.25-litre boxes into Ocado and Amazon (rsp: £21.50).
The Sauvignon Blanc was ”dry, crisp, with a wink of peach”, and was sourced from France’s Côtes de Gascogne region, while the pale rosé was “crisp, dry, and proudly pale” from just outside Montpellier. The Malbec, meanwhile, was medium-bodied with “wicked depth”. They are all vegan-friendly.
Shoppers had “told us that they love the flexibility and convenience that having great-tasting wine on tap in their homes would provide them”, said the brand’s co-founder Lucy Wright.
The brand made its debut in 2019 with a range of 250ml slimline cans after raising £300k from investors including Propercorn founders Cassandra Stavrou and Ryan Kohn, as well as Winterbotham Darby CEO Steven Higginson and former England footballer Steve Coppell.
It added a 187ml format aimed at festivals, events and quick serve restaurants the following year.
But Nice is not the only wine brand hungrily eyeing bag-in-box sales. Last year saw Treasury Wine Estates’ 19 Crimes brand, for instance, launch into a new 1.5-litre format.
Kingsland Drinks, too, upped its production capability for bag-in-box wines earlier this year by 50%, meaning it is now able to pack more than 28 million litres of wine in the format per year.