The Black Farmer partners with M&S on co-branded jerk paste NPD
20 September 2021
A reuse revolution: how Tesco could scale up its Loop trial
20 September 2021

Ginsters has boosted its range with two new plant-based pasties.

The brand has launched a duo of new pasties – Bombay Potato & Spinach and Cajun Spiced Sweet Potato & Chickpea – and refreshed the packaging of its existing Morrocan Spiced Vegetable pasty to form a new vegan range.

The Bombay Spinach & Potato pasty offered “an aromatic blend of bold and vibrant bombay potato and spinach in a spicy chilli sauce with tomato, onion, and garlic, wrapped in a light melt-in-your-mouth puff pastry”.

The Spiced Sweet Potato & Chickpea pasty, meanwhile, offered “a spicy taste sensation of sweet potato, chickpeas, red peppers, and onion in a Cajun-style tomato sauce”.

The brand had “set ourselves a challenge, to change the way people think about meat-free recipes, and our new range is a natural addition to our ongoing pipeline”, said Ginsters MD Sam Mitchell.

The long-standing savoury pastries brand had “experienced encouraging growth within the meat alternatives and plant-based market including its long-term partnership with UK meat-free pioneers, Quorn” and as a result was “extending the opportunity with a varied portfolio to suit flexitarian lifestyles and preferences”.

The brand said sales of its vegan products were up £3.4m on last year – a rise of 123% [IRI 52 w/e 13 June 2021].

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Add Your Restaurant / Takeaway