High Point Drinks is launching what it claims are the “world’s first” premium non-alcoholic fermented aperitif and digestif.

Its Ruby Aperitif and Amber Digestif contain no artificial flavours or colours (rsp: £19.99/700ml).

They are made with Cornish spring water, tea leaves and “a selection of natural ingredients” from the surrounding Cornish countryside.

These botanicals were then infused, fermented and blended to produce drinks that are “layered in flavours, deep in aromas and complexity”, it added.

Its “vibrant” Ruby Aperitif launched yesterday (24 August) and is available to buy via Amazon and the High Point Drinks website.

The “deeply smoky” Amber Digestif will launch in early September.

High Point Drinks founder Eddie Lofthouse said he hoped the drinks would be “a great new premium addition” to the rapidly growing low & no sector.

“We are seeing more and more that consumers are looking for choice in what they are drinking within the non-alcoholic space”, he said.

“Through its unique fermentation process, High Point offers a drink with a depth and variety of flavours. It is a healthy alternative to alcohol as well as being a sustainably sound drink, made with local, natural ingredients gathered from around our HQ in Cornwall.”

William Reed – the publisher of The Grocer – runs a trade show exclusively for the low & non-alcoholic drinks industry. For more information visit low2nobev.com