Vegan oral care brand Hello is bringing its “naturally friendly” product range to the UK.
A seven-strong line-up of its toothpastes, toothpaste tablets, mouthwash and toothbrushes will roll into Superdrug and Amazon on 6 October (rsp: £4.99-£6.99).
It includes the likes of a “charcoal-infused” toothbrush with a plant-based handle and a “unicorn sparkle” toothpaste for children.
The entire range contains no artificial flavours, sweeteners or colourants and uses responsibly sourced materials like sustainable bamboo and FSC certified cartons printed with soy-based ink, according to Hello.
Its founder Craig Dubitsky said: “I started Hello because I was sick of seeing artificial sweeteners, dyes, artificial flavours, and harsh whitening agents in the products we were putting in our mouths every day.”
“Anything that goes in your mouth also goes into your body,” he added.
It comes as big oral care brands are boosting their sustainability credentials. Earlier this year, Colgate launched an aluminium toothbrush and unveiled the “first ever” recyclable toothpaste tube, for instance.