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Violife_UK_Viospread_IML_200g

Dairy alternative brand Violife has unveiled a new vegan spread containing just 22% fat.

Viospread Light & Creamy is described as a “dairy-free product that’s perfect for spreading or topping” on toast, pancakes, crackers or melted over hot vegetables. 

Available from Sainsbury’s and Asda (rsp: £2/200g) from this month, the product is made with 22% coconut oil and fortified with vitamin B12. 

It is also labelled as being free from dairy, soya, gluten, lactose, nuts and preservatives. 

The launch of Viospread comes a month after Violife entered the spreads market with the debut of Vioblock, a coconut, sunflower and rapeseed oil-based vegan block butter alternative. 

Bianca Harris, Violife senior marketing manager, described the latest NPD as “a great option for everyone interested in trying new plant-based alternatives”.

Last year plant-based spreads giant Upfield bought Violife owner Arivia for €500m.

At the time of the deal, Upfield Group CEO David Haines said the acquisition would “continue to drive exciting growth and innovation in the plant-based food sector”.     

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